Abandoned Checkout Flow: 3 emails, ready to build in Klaviyo

For Serina's approval. Nobody chases the ~135 people a month who reach checkout and stop. These three emails recover an estimated 7 to 13 orders a month at zero ad cost.

How it fires: Trigger = Shopify "Checkout Started". Exit condition = customer places the order. Timing: Email 1 at 1 hour, Email 2 at 24 hours, Email 3 at 48 hours. Built as a DRAFT in Klaviyo: nothing sends until Serina flips it live. Top heroes are the approved concept shots built from the real bottle; bottom lifestyle frames are the real stock photography Steven provided (no AI, per Serina). Each email is one continuous story: hero, one thought, one button, one human moment.

EMAIL 1 · 1 HOUR AFTER ABANDONMENT

Subject: Your Order Is Ready To Ship 📦

Preview: (blank on purpose, tested to lift opens)

Job: catch warm intent. One glance, one button. Subject is Max's tested winner for abandon emails.

TINYSHIELD

STILL IN YOUR CART

Right where you left it

Your toddler's daily immune drop is packed and waiting, and your 40% first-order discount is still locked in.

TinyShield Immune+ · Ages 1+ · 40% OFF locked in

Finish Checkout

✓ 40% off auto-applied · 30-day money-back · skip or cancel anytime

The two-second routine kids actually like

TinyShield · You're receiving this because you started checkout at taketinyshield.com
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EMAIL 2 · 24 HOURS

Subject: The 3 questions every mom asks first

Preview: Will my picky kid even take it? Answered honestly.

Job: clear the three objections in one scroll: taste, safety, risk. Then let the yogurt moment close.

TINYSHIELD

THE LINEUP

Five clean ingredients. One easy dropper.

Still deciding? Fair.

"Will my picky eater actually take it?"

It's a drop, not a pill. In yogurt, in juice, or straight. Triple Berry or Orange Creamsicle.

"Is it safe for a toddler?"

Formulated for ages 1+, doctor-reviewed, third-party tested. No dyes, no fillers, no artificial sweeteners.

"What if it doesn't work for us?"

30-day money-back guarantee on your first bottle. If your kid refuses it, the risk was ours.

"My picky eater takes it without a fight."

TinyShield is the only kids' formula with both NAC + Quercetin, the two ingredients most kids' supplements skip.

Return to My Cart

✓ Your 40% off is still applied at checkout

TinyShield · You're receiving this because you started checkout at taketinyshield.com
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EMAIL 3 · 48 HOURS

Subject: Your 40% off expires tonight

Preview: After midnight your cart goes back to full price.

Job: honest deadline, mom-confession voice, end on the feeling. Then the flow stops. Nobody gets nagged into week two.

TINYSHIELD

LAST CALL

We get it. Life with a toddler is a lot.

Somewhere between daycare pickup and dinner, your cart got buried. That's exactly why TinyShield exists: one dropper, once a day, one less thing to think about.

⏰ Your 40% first-order discount expiresTONIGHT AT MIDNIGHT

Claim My Discount

✓ 40% off auto-applied at checkout · 30-day money-back guarantee

Mornings like this are the point

★★★★☆

P.S. 500+ parents rate TinyShield 4.2 out of 5. Most say the same two things: their kid actually takes it, and sick days stopped running the calendar.

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Status: APPROVED by Serina (Jul 16) — build underway

Per Serina's note: the bottom lifestyle images are real stock photography (Pexels, provided by Steven on Jul 16), zero AI. Concept product heroes at the top stay as approved.
Pricing settled: 40% off first order, code FIRST40 (auto-applied). All copy above now carries the real number.
Klaviyo build: the three email templates are being staged now; the flow (trigger: Checkout Started, exit on purchase, 1h / 24h / 48h) gets assembled and left in DRAFT for Serina's in-Klaviyo review. The Shopify-native abandoned-checkout email turns off the same hour this flips live, never both at once.
Email 3's deadline is honored honestly: the flow simply ends after it. No fake "extended just for you" follow-up.
Estimated recovery at current abandonment volume: 7 to 13 orders/month.