⚡ 40% OFF YOUR FIRST BOX · FREE SHIPPING
TinyShield Immune+
★★★★☆ 4.2 · 500+ parents
Choose your plan
MOST POPULAR
2-Month Supply
$29.99/mo
2 bottles shipped every 60 days · never run out
FREE shipping · save 25% vs one-time
Your first box today
$59.98$35.99
then $59.98 every 60 days ($29.99/mo) · skip or cancel anytime
BEST VALUE
3-Month Supply
$27.99/mo
3 bottles every 90 days · lowest price per bottle
FREE shipping · save 30% vs one-time
1 Bottle · just trying it
$39.99
One-time · 30-day supply · shipping calculated at checkout
✓ Cancel anytime✓ Skip or pause✓ 30-day guarantee
Billed $35.99 today, then $59.98 every 60 days. Manage or cancel in one tap. No commitment.
Why each piece is there
The first charge is ~$36, not $60
The 40%-off-first-box discount lands on the bundle, so the first payment is $35.99 for 2 bottles. That matches the "$32" the ad put in their head, ships 2 bottles (your shipping saving), and it's a subscription. All three goals, one move.
The eye lands on "$29.99/mo," never "$59.98"
Per-month + duration framing ("2-Month Supply") reads as convenience, not a 2x upsell. The $59.98 total is present but demoted to the fine print where it belongs.
Free shipping is the bundle's reward
You save ~$2/bottle shipping 2 at once. Hand it back as "FREE shipping" on the bundle. Your cost saving becomes their incentive, and Baymard's #1 abandon reason (surprise shipping) is gone.
Subscription is the default, not a checkbox
Both bundles are subscriptions and pre-selected. Defaulting to sub is the biggest MRR lever (40-70% opt-in). The one-time single sits last as a low-friction "just trying it" escape hatch, not the hero.
FUD-killers inline
"Cancel anytime / skip / pause / guarantee" sit right on the button. This is the exact fear that stalls first-time subscribers, answered before they can feel it.
The ad has to match this
Whatever this hero offer is, the ads sell the same thing ("first box 40% off" or "$29.99/mo"). The abandonment came from ad-to-cart mismatch, so we close that gap on both ends.